Privacy Policy | Last Updated: October 18, 2026
At Emerald Aesthetics, LLC ("Emerald," "we," "our," or "us"), we are committed to protecting the privacy, confidentiality, and security of our patients, clients, and website visitors.
We understand that trusting us with your personal information is an important part of trusting us with your care.
This Privacy Policy explains how we collect, use, store, protect, and disclose personal information when you visit our website, communicate with our team, schedule appointments, purchase products, or receive services from Emerald.
By interacting with Emerald, you acknowledge the privacy practices described in this policy, subject to your rights under applicable law.
1. Information We Collect
We may collect personal information directly from you, automatically through our website, or through authorized service providers and platforms used in connection with our operations.
Personal & Contact Information
We may collect information you voluntarily provide, including:
- Full name
- Email address
- Phone number
- Mailing or billing address
- Appointment and scheduling information
- Purchase and transaction details
- Communication preferences
- Consent records for email and SMS communications
- Information submitted through website forms or inquiries
We collect this information when you schedule an appointment, request information, complete a form, purchase a product or service, or otherwise communicate with Emerald.
Health & Medical Information
Because Emerald provides aesthetic, dermatology, wellness, and primary care services, certain interactions may involve the collection of health-related or medical information.
This may include:
- Medical history and relevant health conditions
- Allergies and medications
- Treatment history and consultations
- Clinical assessments and treatment recommendations
- Other health information necessary to provide appropriate care
Medical information is handled in accordance with applicable healthcare privacy and confidentiality requirements.
Where the Health Insurance Portability and Accountability Act (HIPAA) applies, protected health information is also governed by the applicable Notice of Privacy Practices. This website Privacy Policy does not replace any required medical privacy notice.
Automatically Collected Website Information
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type and version
- Device and operating system information
- Referring websites or URLs
- Pages visited and website interactions
- General website usage and performance information
We use this information to understand how visitors interact with our website, improve functionality, identify technical issues, and maintain website security.
Cookies & Similar Technologies
Our website may use cookies and similar technologies to improve functionality, remember preferences, and better understand website performance.
You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect website functionality.
Where required by applicable law, we will obtain consent before using cookies or tracking technologies that require it.
2. How We Use Your Information
Emerald uses collected information to support our services, communicate with patients, and operate our business.
Depending on the nature of your relationship with Emerald, we may use your information to:
- Provide, coordinate, and improve our services
- Schedule and manage appointments
- Respond to inquiries and requests for information
- Process purchases, payments, and transactions
- Maintain appropriate patient and customer records
- Provide relevant pre-treatment and post-treatment information
- Communicate about appointments and treatment-related follow-ups
- Deliver customer service and support
- Personalize your website and service experience
- Analyze website usage and improve our digital services
- Maintain security and prevent unauthorized activity
- Comply with applicable legal, regulatory, and professional obligations
Where you have provided appropriate consent, we may also use your contact information to send promotional communications, including special offers, new services, upcoming events, and other Emerald announcements.
We do not treat providing a phone number or submitting a website inquiry as automatic consent to receive promotional SMS messages.
3. How We Share Your Information
Emerald does not sell, rent, or lease personal information to third parties for their independent marketing purposes.
We may disclose information in limited circumstances, including the following:
Authorized Service Providers
We may share information with trusted service providers that assist with business operations, such as:
- Appointment scheduling and practice management
- Payment processing
- Website hosting and maintenance
- Email and text messaging delivery
- Customer relationship management
- Technical and administrative support
These providers may access information only as necessary to perform authorized services, subject to applicable legal requirements and contractual protections.
Legal & Regulatory Requirements
We may disclose information when required by applicable law, regulation, court order, subpoena, or other valid legal process.
We may also disclose information when necessary to protect the rights, safety, or security of Emerald, our patients, or others, as permitted by law.
Business Transfers
In the event of a merger, acquisition, restructuring, or sale of business assets, certain information may be transferred as part of the transaction, subject to applicable privacy laws and confidentiality requirements.
Protected Health Information
Disclosure of protected health information is subject to applicable healthcare privacy laws and any governing Notice of Privacy Practices.
4. SMS Communications & Consent
Emerald Aesthetics, LLC offers optional SMS communications to patients and prospective patients.
We respect your communication preferences and provide separate consent options for informational and marketing text messages.
Informational & Non-Marketing Messages
Individuals who provide appropriate consent may receive non-marketing text messages related to:
- Appointment-related communications
- Pre-treatment and post-treatment care instructions
- Treatment-related follow-ups and check-ins
- Responses to patient inquiries
- Customer service and support
- Other informational communications related to requested services
Marketing & Promotional Messages
Individuals who separately opt in to receive marketing text messages may receive communications about:
- Special offers and discounts
- Seasonal promotions
- New treatments, services, and products
- Upcoming events and invitations
- Membership information and offers
- Other promotional announcements from Emerald
How SMS Consent Is Collected
Individuals may voluntarily provide SMS consent through designated website forms or other approved opt-in methods.
Where applicable, our website forms include separate, optional consent checkboxes for informational and promotional text messages.
These checkboxes are not preselected.
Individuals may submit an inquiry or request services without consenting to receive marketing text messages.
Consent to receive promotional SMS messages is not a condition of purchasing products or receiving services.
We maintain consent information as appropriate to document communication preferences and support compliance with applicable messaging requirements.
Message Frequency & Rates
Message frequency varies depending on your appointments, interactions with Emerald, selected communication preferences, and promotional campaigns.
Message and data rates may apply according to your wireless carrier and service plan.
How to Opt Out
You may opt out of SMS communications at any time by replying **STOP** to a text message from Emerald.
You may receive a confirmation message acknowledging your opt-out request.
For assistance, reply **HELP** or contact Emerald using the contact information provided below.
You may also contact us directly to request changes to your messaging preferences.
5. Mobile Information & SMS Consent Data Protection
Emerald respects the privacy of individuals who opt in to our text messaging programs.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Information sharing with subcontractors that provide support services, such as customer service or messaging delivery, may occur only as necessary to provide those services and in accordance with applicable privacy requirements.
All other use case categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties for their marketing or promotional purposes.
SMS consent records and communication preferences are used to manage authorized communications, document consent, honor opt-out requests, and support applicable compliance requirements.
We do not sell SMS opt-in information or use it to authorize unrelated third parties to send their own marketing messages.
6. Data Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, alteration, loss, misuse, or disclosure.
These measures may include access controls, secure systems, internal procedures, and appropriate safeguards for information handled by authorized service providers.
Access to sensitive information is limited based on legitimate business and operational needs.
While we take information security seriously, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
We encourage individuals to avoid submitting sensitive medical or financial information through general website contact forms or unsecured communication channels.
7. Data Retention
We retain personal information for as long as reasonably necessary to:
- Provide requested services
- Maintain required patient and business records
- Support customer communications
- Process transactions
- Document communication preferences and consent
- Comply with legal, regulatory, and professional obligations
- Resolve disputes and enforce applicable agreements
Different categories of information may be subject to different retention requirements.
When information is no longer necessary and no longer subject to an applicable retention requirement, we may securely delete, deidentify, or otherwise dispose of it in accordance with our policies and legal obligations.
8. Your Privacy Rights & Choices
Depending on applicable law, you may have rights concerning your personal information.
These may include the ability to:
- Request access to certain personal information
- Request correction of inaccurate information
- Request deletion of eligible personal information
- Update contact information and communication preferences
- Withdraw consent for certain communications
- Opt out of promotional email or text messaging
Certain requests may be limited by legal, medical record retention, confidentiality, or other regulatory requirements.
To exercise applicable rights or make a privacy-related request, please contact Emerald using the information provided at the end of this policy.
Email Preferences
You may unsubscribe from promotional emails by using the unsubscribe link included in those communications or by contacting us directly.
SMS Preferences
You may opt out of text messaging by replying STOP to a message from Emerald.
Opting out of promotional communications does not necessarily prevent communications that are otherwise permitted or required by applicable law.
9. Children's Privacy
Emerald provides certain healthcare services to children and families, where appropriate.
When services involve minors, personal and medical information may be collected and managed in accordance with applicable healthcare privacy requirements and parental or legal guardian authority.
Our general website inquiry and marketing SMS enrollment processes are intended primarily for adults.
A parent or legal guardian should provide appropriate consent and contact information for communications concerning a minor, where required.
We do not knowingly use children's personal information for unauthorized marketing purposes.
Parents or legal guardians with questions about information collected in connection with a minor's care may contact Emerald for assistance.
10. Third-Party Websites & Services
Our website may contain links to third-party websites, scheduling platforms, payment providers, or other external services.
These external websites and services may maintain their own privacy policies, terms, and data collection practices.
Emerald is not responsible for the privacy practices of unaffiliated third-party websites.
We encourage visitors to review the privacy policies of external services before submitting personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or applicable legal requirements.
Updates will be published on our website, and the Last Updated date will be revised accordingly.
When legally required, we will provide additional notice or obtain consent for material changes.
We encourage visitors and patients to review this policy periodically to stay informed about our privacy practices.
12. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact:
Emerald Aesthetics, LLC
3201 W Pleasant Grove Rd, Suite 101  
Rogers, AR
Phone: 479-202-5048
Email: marketing@emeraldaestheticsnwa.com
Website: https://www.emeraldaestheticsnwa.com
We appreciate the trust you place in Emerald and remain committed to handling your information with care, professionalism, and respect